From May to October 2026, Buzz Promotions ran a season-long in-store tasting program for Carlsberg Canada across BC, with about 187 tastings on Vancouver Island, in the Lower Mainland and in the Okanagan.
Week after week, our tasters set up in liquor stores such as Liquor Plus in Victoria and Nanaimo, sampled shoppers and sent the client a photo and a sales report after each shift. Running one team across a whole season kept the brand in front of shoppers all summer.
Planning a tasting program across BC? See our Vancouver event staffing page or request a quote.
